Independent Life & Retirement Specialist
I'm here to help you find the right policy — not just sell you one.
I’m Anthony Adams, founder of Gen Life Financial. I help families and self-employed professionals compare life insurance, IUL, mortgage protection, and annuity options across 16 A-rated carriers — so you can make a clear, confident decision.
★★★★★
Trusted by 500+ families across 50 states
NPN #20274360 · Gen Life Financial LLC · Serving clients nationwide
50
States served
16
A-rated carriers
500+
Families protected
100%
Independent
My story
Why I built Gen Life Financial.
I started in the insurance industry representing a limited set of options. Over time, it became clear to me that most families and business owners deserve a more complete comparison before making a decision this important.
That’s why I built Gen Life Financial as an independent brokerage — giving clients access to 16 A-rated carriers, a process built around comparison, and recommendations based on what actually fits their life.
When you sit down with me, I’m not trying to force your situation into one product. I’m helping you compare the right options — whether that’s term life, IUL, mortgage protection, an annuity, or a combination. And if nothing is a fit right now, I’ll tell you that too.
“You should leave a meeting with an insurance agent feeling clearer, not more confused. That’s the whole job.”
Based in Arizona. Working with clients across 50 states by phone and video.
How I work
Clear options. No pressure. No one-carrier pitch.
Most people have been burned by a pushy sales call before. My process is different: compare real options, explain the trade-offs, and help you choose what actually fits.
✔
What you get
Guidance built around your situation.
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Multiple carriers compared
You’ll see real options from A-rated carriers — not a one-size-fits-all recommendation.
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Plain-English explanations
Riders, underwriting, cash value, living benefits, and costs explained before you sign anything.
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Honest answers, including “no”
If insurance is not the right move right now, I’ll say so. The goal is the right fit, not just a sale.
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What you won’t get
The sales-call pressure people hate.
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High-pressure closes
Need time to think or talk to your spouse? That’s part of the process.
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“This is your only option” pitch
If one carrier or policy does not fit, we compare other options instead of forcing the wrong fit.
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Selling against your budget
A policy you cannot comfortably keep is not real protection. We build around what’s sustainable.
Licensed · Verified · Accountable
Verify my credentials in seconds.
Every licensed insurance agent has a National Producer Number you can look up publicly. Here’s mine — verify it before our first call if you want to.
National Producer #
20274360
Resident state license
ArizonaLicense # on request
Personal licensure
30+ statesServicing all 50
Registered entity
Gen Life Financial LLCArizona LLC
Client Reviews
Five-star experiences from people who wanted clear answers.
★★★★★
“Anthony made the process simple. He compared options, explained what each one actually did, and never made us feel rushed.”
MH
Marcus H.
Phoenix, AZ · Mortgage Protection
★★★★★
“Most agents I spoke with jumped straight to a product. Anthony asked about our goals first, then showed us what fit.”
DR
Danielle R.
Dallas, TX · Retirement Income
★★★★★
“We needed protection around our mortgage and budget. Anthony laid out the trade-offs clearly and helped us make a confident decision.”
RM
Rafael M.
Tampa, FL · Term Life
★★★★★
“I wanted to understand IUL without getting overwhelmed. Anthony explained the moving pieces in plain English and let me take my time.”
KB
Kendra B.
Atlanta, GA · Cash Value Life Insurance
★★★★★
“I already had coverage and just wanted a second opinion. He told me what to keep, what to change, and what wasn’t worth touching.”
PW
Preston W.
Charlotte, NC · Policy Review
Carriers I work with
16 A-rated carriers. One agent. More ways to compare.
When you’re not locked into one company, you can compare the market and find the option that best fits your goals, budget, and timeline.
What to expect
Here's exactly how the call goes.
15 minutes. No deck. No script. Just a conversation about your situation and what your options look like.
1
Tell me what you’re trying to protect
Family, mortgage, income, retirement, business — whatever the actual concern is. We start there, not with a product pitch.
2
I run real numbers across multiple carriers
You’ll see actual quotes from carriers that fit your age, health, and budget — with the trade-offs of each laid out in plain English.
3
You decide on your timeline
If something’s a clear fit, we move forward. If you need to think about it, that’s fine — I’ll send a recap so you have everything in writing.
Quick Questions
Things people ask before our first call.
Is a 15-minute call really long enough?
For a first conversation, yes. We use it to understand what you're trying to protect, answer the basic questions, and decide if a deeper conversation makes sense. If we need more time, we'll book it.
Do I have to buy anything to talk to you?
No. The call is free and there is no obligation. Some clients move forward right away, some take time to decide, and some realize insurance is not the right move yet.
What if I already have a policy?
Bring it. I'll help you understand what you already have, what it does well, and whether it makes sense to keep it, supplement it, or compare alternatives.
How does working with you cost me?
There is no separate fee for the first call. If you move forward with a policy, licensed agents are typically compensated by the carrier. My role is to help you compare options and choose what fits your situation.
What if I'm not in Arizona?
That's fine. I work with clients by phone and video. Product availability, underwriting, and carrier options can vary by state, so we'll confirm what is available for your situation.
Get in touch
Ready to see your options?
Drop your info and I’ll reach out. 15-minute call.
No pressure. No obligation. You’ll leave the call with a clearer
picture either way.